Category: Marketing
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Why Backlinks Matter: Answering Your Top Questions
In the ever-evolving world of digital marketing, backlinks are a cornerstone of SEO (Search Engine Optimization) strategy. For businesses and content creators aiming to enhance their online presence, understanding and leveraging backlinks can significantly impact search engine rankings and drive targeted traffic. This article delves into the concept of backlinks, their importance in digital marketing,…
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What are Keywords and How to Use Them
What are keywords and why are they important? Keywords are search terms you try to rank for in online search engines like Google or Bing. They are words or phrases that are a crucial part of your website’s foundation and upkeep. What are keywords in the larger picture of the internet? Keywords are how those…
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SEO vs. SEM: Differences & Benefits
In the digital age, the visibility of a website on search engines is crucial for attracting potential customers and driving online success. Two fundamental strategies for enhancing this visibility are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). While these terms are often used interchangeably, they represent distinct approaches with unique methodologies, objectives, and…
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Inbound Marketing vs. Outbound: Which is Right For You?
Inbound marketing vs. outbound – which rules supreme? While there is no perfect answer, the ultimate strategy depends on your goals and resources. What do we mean by inbound versus outbound, and how can you determine which one is right for you? Marketing has many facets, so lets see what variation is most likely to…
Abby Schmearer 